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This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach.

You know right away when you see an effective chart or graphic. It hits you with an immediate sense of its meaning and impact. But what actually makes it clearer, sharper, and more effective? In this video, Scott Berinato, author of “Good Charts” and “Good Charts Workbook”, walks through the three essential ingredients of any story--including those told with data.

There are more than 50,000 venture-backed startups in the U.S., and only the tiniest fraction of them will ever reach a billion-dollar valuation. For the ninth year in a row, Forbes has teamed with TrueBridge Capital Partners to search for the 25 most likely to pass that mark. Our track record is superb: Of the list’s 200 alumni, 120 have become unicorns, including DoorDash, Benchling, Duolingo and Rippling; another 27 were acquired, while three went public for less than $1 billion. Only five imploded or shut down, although at least 21 of our alumni that previously surpassed $1 billion are now worth less than that. Given banking troubles, layoffs, skittish investors and compressed valuations, it has been a tough year to pick winners. But from more than 200 nominations, we think these 25, presented in alphabetical order, have the best chance of becoming stars.

In the 1600s, the Dutch East India Company employed hundreds of ships to trade goods around the globe. In order to fund their voyages, the company turned to private citizens to invest money to support trips in exchange for a share of the profits. In doing so, they unknowingly invented the world’s first stock market. So how do companies and investors use the market today?

Whether you're an aspiring entrepreneur or a seasoned business owner, in this video Natalie shares her expert insights into the strategies and industries with the highest growth potential this year. From proven frameworks to innovative ideas, learn how to build a highly profitable venture and take advantage of 2025's trends.

The secret to scaling a successful business is knowing how to run your small business like a CEO. That’s the difference between businesses that achieve long-term success and those that don’t. But, what is a CEO? What does a CEO do? And how do you run your small business like a CEO?

In today's video, I'm joined by the CEO of Carta, Henry Ward, where we discuss leadership, the struggles of middle management, and how to be more efficient with your time in the workplace. Business owners and leaders especially those in middle management will get so much value out of this video.

Learn how to attract and convert your ideal app users with these 10 powerful user acquisition strategies. In this video, we'll walk you through creating a rock-solid UA foundation and implementing tactics that deliver real results. From ASO to emerging paid channels, you'll discover how to craft a user acquisition strategy that boosts your app to success.