In the midst of volatile mortgage rates and affordability challenges for first-time home buyers, it might surprise you that local markets could be experiencing a real estate boom. But that’s exactly what Zillow economists are forecasting for a number of locales in the Northeast and Midwest, where relatively low home prices, job growth and stiff competition have landed a new crop of metros onto Zillow’s list of hottest markets for 2025.

Sometimes, you need to break the rules to innovate — but which ones? Entrepreneurship professor John Mullins shares six counter-conventional mindsets for entrepreneurs looking to think strategically, navigate challenges and change the world.